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The Opulenzo Story

Four Generations, Five Extraordinary Stories

Trikamlal Shah

The legacy of Opulenzo began over a century ago when Trikamlal Shah owned a jewellery showroom in Kolkata; the “Cultural Centre” of Bengal at the time, which he inherited from his father Umedchand Shah.

Their real expertise was a set of skills passed from father to son and revolved around the creation of gold and precious gemstone jewellery. The quest to find the most beautiful stones for their pieces often led them to Rangoon, Burma for sourcing trips.

The jewellery showroom ran from 1883 until 1947 for over 6 decades until the Independence and the partition of India.

Harilal Shah

As with the creation of any state, it was a time of confusion and rebirth for the nation. During this time of historic change, many Indians left Rangoon and were forced to return to India. Harilal Shah was faced with the choice of how his business would evolve and decided now was the time to move from Calcutta to Bombay, now Mumbai.

This period was a pivotal moment not only for India but also for the world. In the west, the second world war had ravaged the major diamond cutting and polishing facilities in Antwerp. It was during this time that Harilal realised they needed to not only preserve cutting and polishing skills but bring them back to India. He decided to send his son Hitendra as an apprentice to Antwerp to learn the western style of diamond cutting and bring back his new ideas and knowledge.

While his son was learning as an apprentice on one side of the world, Harilal was developing a small jewellery workshop and introducing more interesting options like pearls for his growing list of clients.

Hitendra Shah

With luck on his side, Hitendra was given the opportunity to be an apprentice for his uncle in his famous workshop in Antwerp. Here he learned about the incredible and often large diamonds that were being cut and polished for their clients and by 1981, when he was just 21 years old, he started his first workshop with just five employees. Today that business still exists and now employs over 60 skilled craftsmen - a testament to his skill and entrepreneurial spirit.

Virat Shah

Leading the way for the future diamantaires of the Shah family, Virat happily combines his love for the family business and his passion for the field of technology. Having spent his formative years learning the intricacies of the advanced and fast progressing world of computers, it was at the age of 18 that an empowered Virat possessing the entrepreneurial streak of his forefathers, launched his own IT company.

As he saw the success of what e-commerce could do for the convenience and the ease of service for the people all around India, he joined his brother and took the two things he knew best and merged it into one - Diamonds and E-Commerce.

Parth Shah

Parth, the youngest Shah in the family business, joined his father as a diamantaire at the age of 20. He cut his teeth under the watchful eye of the famous sales director, Mr Amar Jhaveri who supplied diamonds to some of the biggest names in jewellery.

After his GIA certified training, combined with his on-site experience of manufacturing, producing and design work, it was a natural transition for him to work with his brother Virat on forming a new generation of jewellers in India.

Virat Shah

Leading the way for the future diamantaires of the Shah family, Virat happily combines his love for the family business and his passion for the field of technology. Having spent his formative years learning the intricacies of the advanced and fast progressing world of computers, it was at the age of 18 that an empowered Virat possessing the entrepreneurial streak of his forefathers, launched his own IT company.

As he saw the success of what e-commerce could do for the convenience and the ease of service for the people all around India, he joined his brother and took the two things he knew best and merged it into one - Diamonds and E-Commerce.

Parth Shah

Parth, the youngest Shah in the family business, joined his father as a diamantaire at the age of 20. He cut his teeth under the watchful eye of the famous sales director, Mr Amar Jhaveri who supplied diamonds to some of the biggest names in jewellery.

After his GIA certified training, combined with his on-site experience of manufacturing, producing and design work, it was a natural transition for him to work with his brother Virat on forming a new generation of jewellers in India.

We are committed to ensuring people get the most incredible designs and value from our pieces.
We are not just another jeweller in India. Our aim is to be The Jeweller Of India.

Virat and Parth Shah, Co-Founders